Alamana and Hansgrohe Set Sustainability Standards in Line with Oman Vision 2040

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For Oman’s Alamana Group, the exclusive distributor of Hansgrohe, the recent Platinum recognition by EcoVadis reaffirms a partnership rooted in shared values. For decades, Alamana has introduced Hansgrohe’s innovative products to the Sultanate, offering a blend of quality, design, and ecological responsibility that resonates with the region’s evolving priorities.

Headquartered in Schiltach in Germany’s Black Forest, Hansgrohe is renowned for its faucets and showers and has established itself as a global leader in sustainability. The Hansgrohe Group’s Platinum Medal in the EcoVadis sustainability rating places the company among the top 1% of more than 130,000 companies assessed worldwide. The achievement is the result of a comprehensive strategy that includes ethics training for employees, integrating sustainability criteria into supply chains, and active participation in global environmental initiatives.

Hans Jürgen Kalmbach

One such initiative saw Hansgrohe’s Chairman of the Executive Board, Hans Jürgen Kalmbach, joining Water Europe, a Brussels-based association focused on water security and sustainability. In November, Hansgrohe joined a coalition of global sanitaryware manufacturers in signing the Windsor Declaration, a commitment to developing water-saving technologies and improving hygiene standards.

Hansgrohe has leveraged the EcoVadis system for three consecutive years to evaluate its environmental, social, and governance practices. This systematic scrutiny has allowed the company to surpass its previous Silver ranking, demonstrating that sustainability is not just a goal but an ongoing process of adaptation and innovation.

ECO 2030

From touchless controls to resource-saving flushing systems, Hansgrohe’s products reflect its ambitions to address pressing global challenges such as water scarcity. By 2030, the company plans to integrate water-saving technologies into all its water-bearing products as part of its “ECO 2030” initiative.

Beyond internal benchmarks, Hansgrohe’s high-quality, durable products are featured in five-star hotels, luxury residences, and cruise ships. The company’s ability to combine corporate responsibility with individual choice empowers consumers to make more sustainable decisions in their daily lives.

As global leaders continue to grapple with the realities of climate change, Hansgrohe’s achievement sends a clear message: sustainability is not a trade-off but a pathway to excellence. It also underscores the value of long-term partnerships like the one between Hansgrohe and Alamana, where shared goals and mutual commitment drive positive change for the planet and its people.

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