Villeroy & Boch - Reflection of Nature
The company began in the tiny Lorraine village of Audun le Tiche, where the iron master François Boch set up a pottery company with his three sons in 1748.In 1766 Boch was licensed to build a ceramics kilnworks nearby at Septfontaines, Luxembourg, where it operated a porcelain factory. In 1785 Nicolas Villeroy became sole owner of the faience manufactory at Wallerfangen. In 1812 Jean-François Boch began construction of kilns at the nearby town of Mettlach, Saarland. In 1824 Boch commenced transfer printing on porcelain from engraved copper plates. On 14 April 1836, the Jean François Boch company merged with that of the competitor, Nicolas Villeroy, and became Villeroy & Boch, (V&B, also simply ‘VB’). In 1869, Villeroy & Boch opened the first manufactory specializing in architectural tiles.
The company is today operating in two divisions: Tableware, and Bathroom and Wellness. The Tiles division became a separate company (V&B Fliesen GmbH) in 2006. In 2007 the Villeroy & Boch AG sold 51% of the V&B Fliesen GmbH to the (Eczacıbaşı Holding). Today there is only a 2.29% holding in the share capital of V&B Fliesen GmbH.
Villeroy&Boch tiles embraced the challenge to perfectly accomplish a demanding design, as evidence of an attractive, valuable brand.
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